Reasons for an awareness of a need to change consumption patterns include several intertwined factors, such as climate change effects ( Rockström et al., 2017) and how we live ( Rockström et al., 2009), urbanisation and the concentration of economic activities to mega regions ( Florida et al., 2008), an increasing interest in consuming less ( McNeill and Moore, 2015) and how a sharing economy as a consequence of urbanisation might solve issues of scarce and costly storage ( Kathan et al., 2016 Bardhi and Eckhardt, 2012). Thus, the sharing economy appears in various types and forms ( Boons and Bocken, 2018) and is attracting increased interest, for reasons including the climate change debate, ever-increasing urbanisation, global economic crises, information and communications technology (ICT) and increased consumer understanding of sustainable consumption patterns ( Lundblad and Davies, 2016 Kathan et al., 2016). However, the sharing economy or collaborative consumption ( Botsman and Rogers, 2010) is nothing new, for example timesharing for collaboratively owning and utilising real estate ( Cohen and Kietzmann, 2014), borrowing books from public libraries ( Bardhi and Eckhardt, 2012) and carsharing ( Habibi et al., 2017). There is a growing interest in the sharing economy, involving a need to understand and develop ways to take advantage of the potential benefits associated with this emerging way of doing business.
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